Privacy Policy

How Premium Homes Group collects, uses, and protects your personal information

Last updated: 20 July 2026

Premium Homes Group (“we”, “us”, “our”) is committed to protecting your privacy. Premium Homes Group is a property marketing and sales company that markets and facilitates house and land packages, new builds, knockdown rebuilds, land development, and SMSF property opportunities across Melbourne and regional Victoria, working with independent VBA-registered builders and land developers. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website (13.238.64.45/), enquire about the packages and services we market, or otherwise interact with us.

This policy is intended to comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). By using our website or providing us with your personal information, you consent to the collection, use, and disclosure of that information as described in this policy.

1. What Personal Information We Collect

We collect personal information that you voluntarily provide to us through the forms on our website, including:

Name
Email address
Phone number
Details of your enquiry or the message you send us
The service or house and land package you are interested in
Your suburb or preferred building location

This information is collected primarily through our Contact form, our Homepage Lead Capture form, and our Package Enquiry forms on individual house and land package pages.

Automatically Collected Information

When you visit our website, we may also automatically collect certain technical information via Google Analytics and Google Tag Manager, including your IP address, browser type, device type, pages visited, time spent on our site, referring website, and general location (suburb or city level, derived from IP address). This information is collected in aggregate and is used to understand how visitors use our website and to improve our content and services.

2. How We Use Your Personal Information

We use the personal information we collect for the following purposes:

To respond to your enquiries about the house and land packages, new builds, knockdown rebuilds, land development, project marketing, and SMSF property opportunities we market
To connect you with, and pass your enquiry to, relevant independent VBA-registered builders, land developers, or partners so they can assist with your enquiry
To provide you with information, quotes, or consultations regarding the packages and services we market
To contact you by phone, email, or SMS regarding your enquiry
To send you relevant marketing communications about new packages, promotions, or services, where you have not opted out
To improve our website, services, and customer experience
To comply with our legal and regulatory obligations

We will not use your personal information for any purpose other than those outlined above without first seeking your consent, unless required or authorised to do so by law.

3. Disclosure of Personal Information

As a marketing and sales business, a core part of our service involves connecting you with the builders and developers behind the packages we market. We do not sell your personal information to third parties, but we may disclose it to:

Independent VBA-registered builders, land estate developers, and building or land vendors, where necessary to progress your enquiry about a specific package, build, or opportunity
Our staff and contractors who require the information to respond to your enquiry or deliver our services
Third-party service providers who assist us in operating our website and business, including our website hosting provider, email delivery services, and chatbot service provider (Tidio, which may store data outside Australia — see Section 4 below)
Google, through our use of Google Analytics, Google Tag Manager, and Google Business Profile, for the purposes described in Section 1
Government or regulatory authorities, where required by law
Professional advisers, such as our lawyers, accountants, or insurers, where necessary

When we pass your details to an independent builder or developer, that party will handle your information in accordance with their own privacy policy. We take reasonable steps to ensure any third party we disclose your information to is bound by confidentiality and privacy obligations consistent with this policy.

4. Overseas Disclosure

Some of the third-party service providers we use to operate our website may store or process personal information on servers located outside Australia. This includes:

Google Analytics and Google Tag Manager (data may be processed on servers located in the United States or other countries)
Tidio, our website chat and enquiry tool, which may store contact details you submit via our chat widget on servers located outside Australia (including the United States or European Union)

By submitting your personal information through our website, you consent to this information being disclosed and stored overseas as described above. We take reasonable steps to ensure these third-party providers handle your information in a manner consistent with the Australian Privacy Principles, but we note that overseas recipients may not be subject to the same privacy laws as apply in Australia.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies, including Google Analytics and Google Tag Manager, to understand how visitors interact with our site and to improve our services. Cookies are small text files stored on your device that allow us to recognise your browser and capture certain information.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website, including our package filtering tools and enquiry forms.

6. Data Security

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification, or disclosure. Our website is secured with SSL (Secure Sockets Layer) encryption, and access to our systems is restricted to authorised personnel only.

While we take reasonable precautions to protect your personal information, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Enquiry and contact form submissions are generally retained for the duration of our relationship with you and for a reasonable period afterwards, unless you request earlier deletion.

8. Access and Correction

You have the right to request access to the personal information we hold about you and to request correction of any inaccurate, out-of-date, or incomplete information. You may also request that we delete your personal information, subject to any legal obligations we may have to retain it.

To make a request, please contact us using the details in Section 11 below. We will respond to your request within a reasonable timeframe.

9. Marketing Communications and Opting Out

If you no longer wish to receive marketing communications from us, you may opt out at any time by contacting us using the details below, or by using the unsubscribe link included in our marketing emails.

10. Complaints

If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us using the details below. We will investigate your complaint and respond within a reasonable timeframe.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

11. Contact Us

If you have any questions about this Privacy Policy or wish to make a request regarding your personal information, please contact us:

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The updated policy will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.